Make A Good Business Sales Pitch
Potential investors and customers don’t have time for lengthy presentations ― they want to know what you’re offering, fast. Pitching your business in a snappy, confident way will make the difference between a sale and a snub.
Confidence makes it easier for people to believe in you and your business. Smile, make eye contact, use relaxed gestures and be enthusiastic without being over the top.
Practice your pitch
Practice in front of the mirror, family, friends, colleagues and anyone who will listen. Remember that people lose interest in long presentations so keep it brief. Give them the essentials and invite further questions after your pitch. Make notes of their feedback. The better you know your pitch the easier it will be for you to navigate around it.
Vary how you pitch your business according to your audience.
Investors will be interested in how you plan to make money; customers will be more concerned with the benefits to them. Know your audience to enable you to have ready answers to hand to likely questions. Be knowledgeable about your field and keep up to date with any new developments in the industry.
Clarify your unique selling proposition when you pitch your business.
Your audience needs to understand why your business is different from others in your sector. When you introduce yourself, say what makes you special. Make it clear how you stand out from the crowd and what features you have added to your product which add value to your offering.
Focus on your solution and stick to headline points.
What are you proposing with your pitch? What problem will you solve? Why should they invest or buy from you? Outline your key messages swiftly and avoid lengthy explanations. Make your product accessible by describing it in layman’s terms. Don’t use technical terminology unless your audience has specialist knowledge.
Show awareness of your market and acknowledge competitors in your pitch.
Demonstrate that you know what they’re up to and how your offer compares. By doing this your are displaying your knowledge in the marketing and also giving a comparison between you, and the rest of the industry and how you are different.
Invite questions after your initial pitch.
Be prepared to prompt them by asking some of your own ― about their needs in particular. Listen to what they have to say and answer their questions clearly and calmly. Don’t be defensive if you feel you are being quizzed or pretend to know what you don’t ― if you don’t have an answer, admit you don’t know and offer to find out. People appreciate honesty above anything else.
Thank your audience.
Remember to say thanks to your audience and hand out business cards and marketing material such as promotional merchandise. Invite your audience to contact you if they think of something else they want to know or if they would like to meet you again.
Make notes afterwards and learn for the next time you pitch your business. What worked well? What didn’t? What questions were asked? Be prepared to adapt or even completely change your pitch in order to make it work better each time you deliver it, you might also want to install the latest payment systems at your store to give consumers the impression that you only work with the state of the art equipment, this includes credit card machines which are provided by UK company Seymour Direct.
By Richard Brown